About us

Serious expertise for your local presence — without enterprise complexity.

We believe professional location marketing should not be a privilege reserved for global corporations. With easylocal we bring enterprise-grade tools to small and mid-sized businesses, multi-site retailers and agencies — radically simplified and built in-house.

Built in the Ruhr region · serving mid-sized business since 2026

The story

One strong team.

easylocal is not just another piece of software. It is the result of more than a decade in local online marketing — built by a team that has managed location data for clients of every size for years.

That work taught us one thing: owner-run businesses, multi-site retailers and agencies with up to 150 locations do not need bloated dashboards or six-month onboarding projects. They need a tool that reliably handles visibility on Google, Maps and elsewhere — while they get on with their actual job.

The same team that develops complex strategies for global brands built easylocal. Our goal: radical simplicity. We distilled the essence of enterprise marketing into a product that works straight away — no learning curve, no sales machinery, no minimum commitment.

When you call, you do not talk to a bot. When you have a question, it is answered by someone who has lived local marketing for years.

Why easylocal

Three promises we keep.

Owner-run businesses, multi-site retailers and agencies are experts in their field. What they usually lack is time — and a 20-strong IT department. That is where we come in.

Maximum visibility

Your branches show up on Google, Maps and social networks exactly where your customers are searching. Location data centralised, consistent, always current.

Time is money

Opening hours, offers, review replies — for every location from one interface. What used to eat hours is done in minutes.

Simplicity wins

No implementation project. No week of training. Sign in, pick your locations, go — you are live in under 10 minutes and back to what matters: your business.

Real people, real expertise

The two people behind the product.

easylocal is made by OMlocal! GmbH — not an anonymous software shop, but a team of local SEO specialists, strategists and creatives from the Ruhr region. Led by two founders who have worked in local online marketing for over a decade.

Christoph Ehrke

Founder · Tech & Performance

Responsible for the technical depth of easylocal. His focus: robust infrastructure, clean interfaces and performance marketing with measurable impact.

Thorsten Loth

Founder · Data & Automation

Brings years of experience in marketing automation and data integrity. He makes sure easylocal does not just work, but actually takes work off our customers — rather than creating more of it.

What matters to us

Three values, no hot air.

Innovation

We deliver modern technology — AI-drafted review replies, automatic citation submission, transparent reporting. But only where it actually saves our customers time.

Reliability

GDPR-compliant, hosted in Germany, data processing agreement available. Cancel monthly. We keep our promises — and say openly what we cannot (yet) do.

Closeness to customers

Support that calls you back. Onboarding with real people. If something is not right, say so — we listen, and change what needs changing.

Where we are

Built in the Ruhr region. Used across Germany.

Our home: Duisburg, in the heart of the Ruhr region. Product and code are built here, support sits here, decisions are made here — directly, without a time-zone lottery. Servers for the easylocal application are in Germany, GDPR-compliant, with a data processing agreement.

Let us take a look together.

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